BBICO’s 2020 Highlights

There’s not doubt that this past year has been challenging. Like all other businesses this year, we’ve faced challenges we could never have anticipated. Despite this, there are several accomplishments that we’ve been particularly proud of in 2020, and we’d like to take this opportunity to share them with you!


Exhibiting at NAMM for the first time

As most of our readers may know, BBICO specialise in exporting musical instruments to military bands, particularly in the regions of The Middle East and Africa. However, we had been working hard on two of our own new brands, Edgware and Academy. We thought that the best place to launch these products would be at The NAMM Show. This allowed us to receive feedback from industry experts, as well as to connect with distributors and retailers from different territories.

We had a wonderful time introducing industry distributors, dealers, educator, artists and everyone in between to Edgware, our range of quality musical instrument products, and Academy, our range of quality carbon fibre bows. Now we are very much looking forward to NAMM’s Believe in Music Week, where we will be exhibiting virtually! Make sure you register for the event, and come check out our booth from 11th January.

BBICO's Booth at NAMM 2020
BBICO’s Booth at NAMM 2020

Accreditation as member of Made in Britain

Our adoption of the official, protected mark for the Edgware range will help buyers recognise our new range of musical instrument maintenance products as good quality, great value and British-made. The mark also lets customers know that BBICO is a trusted company that values transparency, sustainability and ethical business practices. Consumers are increasingly recognising the Made in Britain mark as a mark of confidence.

We have been using the official Made in Britain mark on our product packaging, and all of our documentation relating to Edgware. We have also been sharing it across our social media channels on a regular basis. The mark is being proudly displayed to indicate to our UK customer base that our products have been manufactured here at home. We also display it to highlight the importance of the British brand in overseas markets. The Made in Britain mark acts as a mark of excellence, and has been most significant in the many export markets where our products are now sold, particularly in the North American and Asian territories.

Launching our “Behind the Lyre” interview series

In 2020, we launched our very first interview series, “Behind the Lyre”. In this series, we speak with various individuals who have experience working within or with a military or marching band. We’ve had the opportunity to speak with friends old and new, and it has been such a pleasure to share their stories with our BBICO news readers.

We’re now looking for participants for our 2021 series. We’re keen to speak with people from all countries, of all ages and abilities, who play all sorts of instruments! We’re also looking for those who are a little further behind the lyre. This includes educators, directors, agents responsible for sourcing musical instruments, the instrument manufacturers themselves, and many more. We would love to share your important role in military and marching music with the rest of our community. To find out more, or to schedule an interview, please email

Supplying sanitiser spray to schools and music colleges

With a key focus on producing musical instrument maintenance products tailored to the environmentally conscious musician, we didn’t anticipate out Edgware BY BBICO musical instrument accessory range getting caught up in the midst of a global pandemic shortly after it’s initial launch. By chance, the range included a sanitiser spray. We’ve been busy supplying this to schools, music colleges, dealers and distributors throughout the year. The spray has been proven to kill 99.9999% of germs in 60 seconds. Its anti-bacterial properties are provided by hypochlorous acid, which is produced naturally in the human body. It is skin safe and suitable to be used by children without adult supervision as it’s alcohol, fragrance & harmful chemical-free.

We’ve spent this year speaking with educational institutions looking for a safe, environmentally conscious way to sanitise their students’ instruments. We have also been working closely with the Music Industries Association (MIA) to support UK-based retailers and repairers re-open in the midst of this global pandemic. COVID-19 has posed significant threats and challenges to the wind instrument industry, so we are proud to have been able to assist others across the industry.

Edgware by BBICO Sanitiser Spray, launched in 2020
Edgware by BBICO Sanitiser Spray, launched in 2020

Collaborating with Warwick Music Group

In 2020, we’re delighted to have collaborated with Warwick Music Group (WMG) under our Edgware brand on a new cleaning and care kit for the award-winning line of musical instruments – pInstruments.

Suitable for all pBuzz, pBugle, pCornet, pTrumpet, pBone, pBone mini and pTrumpet hyTech, the pInstrument Cleaning & Care Kit includes everything needed to keep pInstruments safe and clean:

  • Tuning Slide Grease
  • Mouthpiece Brush
  • Care Cloth
  • Sanitiser Spray

We are delighted to collaborate with another organisation leading the music industry with their approach to sustainability. We share the common goal of reducing the environmental impact created by the music products industry.

The kit is available from all good pInstrument retailers in the UK, and on the pBone online store (RRP £20). The full line of additional cleaning products for musical instruments are available from Edgware retailers, and on the Edgware website.

The 2020 pInstrument Cleaning & Care Kit [photo property of Warwick Music Group]
The 2020 pInstrument Cleaning & Care Kit [photo property of Warwick Music Group]

Updated staff profiles

Given how few of our contacts we’ve been able to see in 2020, we’ve made a real effort to keep the conversation going. This has included updating the staff images on our website and including them in our email footers. We’ve also started sending a monthly newsletter to our contacts, and personalised videos about our newest brands. We really enjoy the personal connections formed through the business, and getting to know others in the industry. By including photographs of ourselves, and sharing some additional info on our About Us page, we hope people will enjoying getting to know us a little better too!

Exhibiting at Woodwind Fest

It’s safe to say that there has been nothing normal about this year, and that goes for trade shows too. Woodwind Fest was a great introduction to the virtual trade show space for us. We definitely learnt a lot from our experiencing exhibiting online for the first time.

WoodwindFest 2020 was a non-profit event created to bring innovative products to musicians all over the world, in the comfort of their own homes. Participants were able to attend live performances, masterclasses and discussion panels. They were also able to visit virtual trade booths from exhibitors showcasing their woodwind instruments and accessories. In addition, participants received a 10% discount on all purchases through the WoodwindFest shop. This year’s event took place from the 14th to 18th October, during which there were 1,700 registered visitors from the US, Canada, Brazil, the UK, Spain, and more, attending over 50 performances and seminars.

Woodwind Fest 2020
Woodwind Fest 2020

Direct to consumer website launches

It’s fair to say that at the beginning of this year, we never anticipated selling directly to the end consumer. Sometimes changes in circumstances encourage you to deviate from your initial plans. The greatest example of this has been the development of two direct to consumer websites. We have created these for our own brands, Edgware and Academy. Now we are able to supply musicians directly, with our quality musical instrument maintenance products and carbon fibre bows.

Directing site visitors to their nearest local music store is a priority of ours, with our interactive dealer and distributor map, as well as countless blogs introducing latest stockists of the range!

Thank you from BBICO

We’d like to take this opportunity to thank all of our suppliers and customers for their support this year. We have learnt such a huge amount, and are excited to share our plans for 2021 with you! Please do look out for a blog in January sharing the link to our NAMM Believe in Music Week booth. You do not have to be a member of NAMM to attend, and we would love to see you there!

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