Musikmesse is keen to show visitors that opportunity for trade customers is not being lost in their new show concept. This new concept means that the show’s doors will be open to the public for the entire duration and was announced at the 2015 show.

Hall 11.1 will be entirely reserved for trade visitors and labelled ‘Business meets Business’. They also look to be following the format of the university section of the NAMM show with various talks and workshops in the the ‘Business Academy’.

More information in the official video here: