Believe in Music Week is a new digital event, featuring a robust marketplace, cutting-edge education, entertainment and live music, providing a platform to power music product industry’s recovery and support those in need.
NAMM stands for National Association of Music Merchants and is a trade organisation for the music gear industry. They produce two trade shows a year, with winter exhibitions usually taking place at the Anaheim Convention Centre. The NAMM Show is regarded by many as the world’s largest event for the music products, pro audio and event tech industries. These shows attract more than 115,000 registrants from 130 countries and regions commanding $11+ billion in buying power. However, due to the COVID-19 pandemic, NAMM was not able to take place as usual this year.
The Logistics of our Booth at NAMM Believe in Music Week
As would be expected, a virtual trade event relies on the creation of virtual trade booths. At the end of 2020, the Believe in Music platform opened for exhibitors to begin populating their virtual space. For us, this involved producing:
- an animated video for the header of our booth
- an introduction to our company
- product listings for the marketplace
- additional brand listing pages for our Edgware and Academy product ranges
- documents to be downloaded by attendees (specification sheets, price lists, dealer testimonials, etc.)
- a giveaway competition for attendees to enter
- sessions for attendees to enjoy throughout the week
Having invested in wonderful display stands for the NAMM Show last year, we wanted to make sure that we were still able to make the most out of them. Despite having a virtual booth, we wanted to make our various video calls interesting and professional. We were able to do this by setting up our display stands in the background, and by wearing our branded t-shirts!
Our Experience at NAMM Believe in Music Week
We had a fantastic time at NAMM Believe in Music Week. Despite feeling very different to a usual NAMM show, we were pleasantly surprised by how intuitive and easy the platform was to use. The range and diversity of sessions was incredible, and being able to watch session until the end of February is fantastic. We would highly recommend checking out the following:
- Brass for Africa’s ‘TOPOWA’
- European Music Industry between East and West Germany Oral History Spotlight
- How to Own the Customer Relationship in 2021 with Betty Heywood and Lee Anderton
…and our sessions, of course!
We were also amazed by how easy it was to network with other attendees on the platform. At a usual trade show, you very much have to rely on people walking past your booth. With the NAMM Believe in Music Week platform, you are able to reach out to ant attendee and invite them to your sessions, your booth, or to a meeting.
In addition, NAMM Believe in Music Week was free to attend, so was subsequently far more accessible than previous years. Particularly for smaller businesses, and employees that don’t have the opportunity to attend the NAMM Show, this was a wonderful opportunity.
BBICO’s Exhibiting Future
We had a fantastic time at NAMM last week, and enjoyed spending time speaking to people from all across our industry. We are hopeful that we will be able to return to Anaheim next year, but would also be delighted to continue operating BBICO’s virtual booth. Not only to network with those unable to attend the show in California, but also to watch sessions back after a busy week!
Thank you to everyone who came and visited our virtual booth! If you would like to view the platform, you can still register and attend until the end of February here.